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Shuvodip Ray
•

Proton • 9h

Lately, I’ve been noticing a surge of mobile apps offering 1–3 minute fictional episodes, often shot vertically and designed for binge-watching. At first glance, they look like “cheap OTT clones.” But when you look closer, they’re actually a very smart product + psychology play. These short-drama apps are built for: • Short attention spans • Mobile-first consumption • Strong emotional hooks • Low-cost, high-volume production The business model is simple but powerful: Hook users with ultra-cheap trials (₹1–₹9), deliver fast emotional payoff, and convert binge behavior into subscriptions. This format isn’t competing with Netflix or Prime. It’s competing with Reels, Shorts, and late-night scrolling. China proved this model works.The US scaled it. India is now becoming the largest growth market because of affordable data, regional storytelling, and a massive mobile audience. From a cinematic point of view, the content may feel “light.” From a product, distribution, and monetization perspective, it’s incredibly efficient. What's your take on this short-drama wave?

1 Reply

Replies (1)

Havish Gupta

Figuring Out • 7h

PocketFM is very similar to this and is worth almost a billion dollars. So the potential is massive. And not only that. I often come across some yt channels offering similar short content and their all their videos are super popular.

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Arpan Chatterjee

Hey I am on Medial • 4m

Short Drama Apps are set to earn over $2 billion in 2025 🔥 The top 25 Short Drama Apps have earned $140 million in IAPs and subscriptions in the last 30 days, with another $35 million in IAA revenue. 💰 Reelshort and Story Drama Box collectively

Mokaif

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I want to look a mobile apps developer who can build a any types of mobile apps I have a crazy idea if someone interested please text me or send message on WhatsApp 9828075255 so any one want to start a business with us i am n

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Anonymous

Hey I am on Medial • 1y

It's a moral duty to return unused capital. No need to create emotional drama out of it. You had raised money, you didn't succeed, you returned money. Simple.

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Chirag
•

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From 3-hour movies to 90-second microdramas… our attention spans didn’t die—they evolved. Enter ReelSaga — a mobile-first entertainment startup that just raised $2.1M led by Picus Capital, with backing from Nazara, 8i Ventures, Bharat Founders Fund

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Prathamesh Patne

Software engineer • 1y

any body what to make a Mobile app i have team can make in cheap as in lowest in market price

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Anonymous

Hey I am on Medial • 8m

What should a web developer switch to when shifting into building mobile apps?

Anonymous

Hey I am on Medial • 1y

I thinking of starting a startup which will provide cheap mobile data. We would sell data at a loss only to make money from data booster packs. What do you think?

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Ayush Maurya

AI Pioneer • 11m

And if you look carefully, most of the decisions you make in a day are more emotional than practical ! That's what affects your life !! Be concious

Pankaj

Hey I am on Medial • 7m

🚀 Hey Founders! We’re a team of 4 highly talented builders, helping startups turn ideas into reality—MVPs delivered in just 6 weeks. 💻 We build: Web apps Mobile apps for Android & iOS AI-powered solutions ✅ Already delivered: 5 Mobile Apps 2 Web

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Amitash M S

Software Engineer | ... • 11m

What do you all think about the future of apps for businesses? There are many different businesses out there who have their own specific apps. Some even have super apps. Do you think the future lies in the mobile apps or in a web app?

3 Replies