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Aditya Arora

ย โ€ขย 

Faad Networkย โ€ขย 3m

Agilitas x Virat Kohli partnership is one of the masterstroke deals I have seen in recent times. Virat invests 40 CR in Agilitas for a 1.94% stake, putting Agilitasโ€™s valuation around 2000 CR. ๐Ÿ“ˆ In turn, Agilitas acquires one8world, making Virat a co-founder and shareholder. They now get two very important growth levers: โฌ‡๏ธ 1. A powerful manufacturing (via Mochiko Shoes - a 600 CR+ footwear brand that Agilitas acquired in 2008 ), 2. Indiaโ€™s biggest athlete โ€” exclusively aligned. Easily becomes a 4000 CR revenue brand in the next 5 years. Footwear + retail scale requires capital โ€” but this partnership compresses customer acquisition, product cycles, and brand-building like few others. Even Virat said in his podcast with Abhishek Ganguly, the co-founder of Agilitas that, โ€œI didnโ€™t want a brand dealโ€ฆ I wanted to build something that outlives me.โ€ And Abhishek said something even beautiful - โ€œAn ambition to build from India but be globally relevant.โ€ This isnโ€™t marketing. This is legacy building with shared skin in the game. And that is how startups work - shared ambition with one goal (to make the company big) and food (read stake) in the table for everyone! A company that can be built in the long term with culture, capital, and conviction aligned. This might be the first time in India, where an athlete joins hands with a sport company to re-imagine and build the sport ecosystem of India - truly revolutionalising the game with a clear vision. ๐Ÿ™Œ

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