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brijesh Patel
Founder | Venture Pa... • 1d
🎯 Why Most Startups Fail to Connect With Customers I’ve met hundreds of founders. Almost every pitch deck has “unique features.” But very few talk about why customers actually care. And that’s where great startups separate themselves They don’t sell products They sell progress. When I discovered the Value Proposition Canvas, it changed how I looked at building products forever Let’s take a simple example — ☕ a coffee app. Instead of saying “We map coffee places and show ratings,” A smart founder asks: “What does my user really want?” “What fears hold them back?” “What job are they trying to get done?” Here’s how that changes everything 👇 Customer Wants: “I want to get out.” “I’d like to catch up with friends.” Customer Needs: “I need a break.” Customer Fears: “It’s too much work.” “I want privacy.” Now look at how the product aligns: ✨ Informs about coffee places ✨ Lets you join friends for coffee ✨ Maps routes, gives ratings, creates experiences That’s the magic — you’re not building an app anymore… You’re designing human moments 💡 Lesson: Before you build features, map emotions. Before you sell, solve. ⚡ If you’re a founder working on your startup and planning to raise funding, Fill out this quick form I’m a Venture Partner at StartupLanes, and we’re connecting founders with active investors 👉 https://lnkd.in/d59JeayS Let’s help your idea find its perfect product–market fit — and the right funding partner.
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