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Mehul Fanawala
•

The Clueless Company • 1m

5 minutes. 4 replies. 4 tools. In a sales group, someone asked, “Which are the best lead generation platforms (free or paid) out there today?” Within minutes, the chat was flooded with answers: Apollo.io Bitscale GrowthToolkit.io Clay.wtf And that’s when it hit me, this kind of response can either *help you* or *completely confuse you.* On one hand, you suddenly have 4 great options to explore. On the other, you now have 4 tabs open, 4 trials to start, and 4 demos to book. Imagine how easy it would be if 70% of people recommended the same one. Instant clarity. Less decision fatigue. One confident direction to start with. But here’s the flip side, this also shows how much *space* there still is in the market. Four different tools, all solving the same problem in their own way. All being loved enough to be someone’s first recommendation. It’s a reminder that: - The market isn’t saturated. It’s segmented. - The competition doesn’t mean no space, it means there’s *demand.* - Even if ten more lead-gen tools launch tomorrow, there will still be users looking for their fit. So yes, multiple options can confuse someone starting out, but they also prove that there’s *always* room for products that do it better, faster, or simpler.

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