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Mehul Fanawala

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The Clueless Company • 2h

One idea down. Four to go. Out of the five product ideas I’ve been exploring, I decided to eliminate the first one today. It was a D2C product. And honestly, it just didn’t make sense. After working on SaaS products for over 17 years, I realized I was forcing myself to like the idea, not because it fit me, but because it sounded *exciting.* That’s the funny part about ideation. Sometimes, the toughest decision isn’t which idea to chase. It’s which one to let go of. You start with curiosity, but eventually you have to ask the hard questions, “Do I understand this space deeply?” “Can I bring something unique to it?” “Does this connect with what I’ve spent years mastering?” And this one didn’t. So, it’s out. Four more product ideas left. Let’s see which one gets eliminated next. Stay tuned, I’m still building in public. 🚀

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