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brijesh Patel

Founder | Venture Pa... • 3m

🧠 Sun Tzu Taught Me More About Startups Than Any MBA Ever Could A few years ago, I thought strategy meant long meetings, fancy frameworks, and PowerPoint slides. But then I read “The Art of War.” And suddenly — everything about business, competition, and leadership made sense. Here are 7 lessons from Sun Tzu that I now use daily while building my startup 👇 1. Know Your Enemy In startups, your “enemy” isn’t another founder — it’s ignorance. Study the market, your competitors, and your customer’s psychology. 2. Know Yourself Before chasing big goals, ask: What are my real strengths? Play your own game, not someone else’s. 3. Deception Marketing is modern warfare. Sometimes, you win not by showing strength — but by hiding your next move. 4. Adaptation The best founders move like water. They don’t complain about market shifts — they flow with them. 5. Timing Patience is underrated. Strike only when your systems, team, and market timing align. 6. Use Strength Against Weakness Don’t fight giants head-on. Find their blind spots — and attack where they least expect. 7. Win Without Fighting The best wins are the ones where you don’t burn bridges. Outthink your rivals, not outshout them. 💡 Business isn’t war — but it rewards those who think like strategists. Startups that survive are not the strongest… they’re the most adaptable. If you’re building something, read The Art of War — it might just become your startup bible. #Strategy #Startups #Leadership #Entrepreneurship #SunTzu #GrowthMindset

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