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Chirag
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Elev8 & Pickle8 • 4m

Did you know creators are no longer just promoting brands, they are becoming them? For years creators were the wings of campaigns. Today they are the platforms the products and the businesses. India is waking up to this shift. A $1 billion government fund now backs the creator economy. Over 4 million creators power a ₹3,500 crore influencer market and it is only growing. Zerodha’s Zero1 by Nithin Kamath shows how founders are turning creators into investors. Swiggy’s creator-commerce push puts influencers at the heart of monetisation. VCs are rewriting their playbooks to fund creator-led studios and D2C brands. But the question is: are we just funding creators or real creator-businesses? This is India’s evolution from influencer as asset to creator as enterprise. The next wave belongs to those who build ownership not just audiences. What are your thoughts?

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So there is a very cluttered market of creator management agencies. Most of the agencies who manage creators, use illegal means to increase the numbers of the creators. And many take maximum part of the money as their cut which is wrong. Creator man