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Rishabh Raj Pathak

Polymath • 3m

Lately, I’ve been going through a lot of WEB DESIGNS and one thing stands out clearly: most designers still use animation/motion as decoration, not COMMUNICATION . Motion should serve a purpose, it should tell a story. It should GUIDE, not distract. It should make the experience smoother, not louder. Of course, ARTISTIC websites are a different story, they’re meant to express. But most business websites have one MISSION: to help users reach a goal. Good motion design feels natural, it doesn’t demand attention, it earns it through BALANCE and flow.

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