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Mehul Fanawala
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The Clueless Company • 2d
“Why do you go on podcasts that barely have 100 subscribers?” Someone asked me this recently. Their tone wasn’t rude, it was genuine curiosity. Because from a pure ROI point of view, it doesn’t make sense. No reach. No new audience. No immediate benefit. But that’s the thing. Not everything has to be a “benefit.” I remember when I started. When getting even *one* person to believe in what I was building felt like a win. When every small collaboration, every shoutout, every message of encouragement kept me going for one more week. So when someone with a small podcast, newsletter, or YouTube channel reaches out, I don’t see their numbers. I see their intent. Their effort. Their courage to start when no one is watching. If my presence can give them a little motivation to keep going, I’m in. Because if not me, then someone else. And if everyone waits for “someone else,” no one ends up helping. Sometimes the best thing you can give another creator isn’t money, promotion, or advice. It’s belief. And who knows, a few years from now, that 100-subscriber podcast might just be the one everyone wants to get on.
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