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Tushar Sharma

Be real Be you. • 2d

startups don't work on any workbook or Bookish rules , understand your type of work Either it's a SAAS or Physical product -> SAAS Can work on fast implementation - launching with Early prototype - Fast execution -> Physical product further diverse into Consumer Goods , beauty, Healthcare all of these Physical products have the real value creation where you can turn profits from Day one . Now each category is different and requires Different innovations at Different stages . You can do innovation At three stages (physical products) 1. Product Differentiation - Investing in R&D , patents ( Apple) 2. Marketing - You are marketing your product in the least expensive way means high ROI , Reaching at your target audience much faster . (BOAT) 3. Distribution - You are everywhere , (Lahori jeera) Try to find your Strong area and work in that . Don't follow everything or anything that other founders say as you are different, your product, market , consumer are different

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