Being GenZ, what comes in your mind when you hear the word 'Punk'? Do you use that word irl? How would you feel if that word is used for a brand. Will it be good?
Law 1: The Law of Exclusivity
This law states that in the minds of consumers, a single word or concept can only be owned by one company. If a competitor already "owns" a particular word (like prestige, affordability, or reliability), it is nearly imp