Back
Ranbeer Singh
Change is a chance t...ย โขย 10h
Zepto and the Trust Deficit The promise of quick commerce was simple: speed, reliability, and convenience at your doorstep. Zepto positioned itself as the frontrunner in the 10-minute delivery race, winning early customer loyalty. But the cracks are starting to show. Whereโs the gap? Deliveries that once arrived in minutes now often stretch to half an hour or more. Substitutions and missing items are frustrating loyal users. Pricing inconsistencies and hidden charges are eroding confidence further. Why does this matter? In an industry where switching costs are nearly zero, trust is the only true moat. Once customers feel the platform is unreliable, they move to competitorsโsometimes permanently. The bigger picture Zepto isnโt just battling other quick-commerce players; itโs battling customer expectations it helped create. If Zepto wants to sustain its growth, it must invest in rebuilding trustโnot through discounts, but through consistent, transparent, and reliable service.
More like this
Recommendations from Medial
Download the medial app to read full posts, comements and news.