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Sustainable ≠ expensive. Myth vs Fact (Quick check) ✅ Myth: “Eco can’t win on price.” Fact: Inputs, pack sizes, procurement, GST category drive the gap - fix what’s fixable first. Myth: “Impact scares investors.” Fact: Clear positioning + proof metrics attract aligned capital. Myth: “Community is optional.” Fact: Tribe-led growth lowers CAC and boosts retention. 🌳 Build like a banyan: root into policy, procurement, and community - then let channels and SKUs branch out. Watch this video ▶️ The Secret Sauce Behind India’s Top Eco-Companies!