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Vishnu Dileesh

Engineer | Entrepren... • 5m

Listening to Seth Godin is like watching someone sweep the fog off a mirror. Suddenly, business gets painfully simple: Serve the smallest audience you can. Obsess over your niche—guard it fiercely. Constraints aren’t obstacles—they’re creativity in disguise. Build for your values, not for applause. Godin’s playbook isn’t pep talk—it’s philosophy: Fire the wrong clients. Leave money on the table. Narrow your focus until you’re indispensable. Most chase scale out of fear, but real growth is concentration. Don’t be everyone’s choice—be the only choice for a chosen few. Marketing? Not manipulation. It’s the resonance that happens when you show up, consistently, for the right people, in the right way. His advice: Ignore platform FOMO. One channel, one community—that’s enough. Connect the right people; meaning scales faster than attention. Strip away the noise. For builders, freelancers, and entrepreneurs: Clarity beats hustle. Resonance outlasts reach.

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