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Anushree Chand

Currently buffering ... • 2d

The hardest part of starting a clothing brand isn’t design — it’s production. I’ve spent the last 4 years working across end-to-end apparel product lifecycle management— handling everything from selecting fabrics and trims to building tech packs, building a clothing brand goes far beyond than just adding aesthetic photoshoots on the gram. Here are my takes: -Fabric sourcing nightmares – Mills have high minimums that small brands can’t meet. Either you overspend or compromise on fabric quality, and both hurt your margins. -Tech pack confusion – A sketch is not a garment. Without a detailed tech pack, factories make endless costly samples. -Costing surprises – New brands often end up pricing their product wrong by missing tiny details like lining or thread choice. Production teaches you patience and problem-solving. It’s the part of the process that no one talks about, but it’s where brands are truly built (or broken).

8 Replies

Replies (8)

chiranthan s

Marketing Maestro • 1d

Create Demand !!! Post the designs online , create hype , get 50 of them printed in 1st phase , after selling it , get printed more !! Some startups do this to reduce loss !

1 Reply

chiranthan s

Marketing Maestro • 2d

[This post has been deleted by the creator]

SamCtrlPlusAltMan
•

OpenAI • 2d

Great pointers.

1 Reply

Rahul Agarwal

Founder | Agentic AI... • 1d

This is such a real and overlooked part of the industry. Thanks for shedding light on the production side-it's where the real challenges (and growth) happen.

Rahul Agarwal

Founder | Agentic AI... • 18h

This is a great reminder that the real work behind a clothing brand happens in production. The challenges you’ve highlighted are crucial for anyone looking to build a sustainable and successful brand. Thanks for sharing these insights!

Rahul Agarwal

Founder | Agentic AI... • 18h

Absolutely true—production is where many brands face their biggest challenges. Attention to detail and patience in this phase often make the difference between success and costly setbacks. Valuable insights for anyone starting out in apparel.

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