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Natasha Nagar

Building India's #1 ... • 1d

Over the past few months, I’ve been working on something deeply rooted in a frustration I’ve seen across many Indian startups: 💭 Why does high-quality content always feel out of reach — either too expensive, too influencer-driven, or too irrelevant for our audience? That question led me to start building a UGC (user-generated content) platform that prioritizes relatability, speed, and affordability — with creators who understand Indian customers. It’s still early, but the process of speaking with brands, creators, and editors has taught me more about how performance content is evolving in India. If you're in the marketing, D2C, or agency space — I'd love to learn from your experience with UGC or performance content. What’s working? What’s broken? Open to conversation — no agenda here, just learning.

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