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vishakha Jangir
•

Set2Score • 1m

𝗦𝗼𝗰𝗶𝗮𝗹𝗣𝗶𝗹𝗼𝘁 𝗶𝘀 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 scheduling and analytics SaaS platform founded in 2014 by Jimit Bagadiya and Tejas Mehta in Ahmedabad. The startup was entirely bootstrapped with no venture capital funding throughout its journey. It grew to serve over 75,000 customers across 120+ countries, focusing mainly on small businesses, agencies, and marketing teams. SocialPilot offers tools for post scheduling, team collaboration, client management, and performance analytics across platforms like Facebook, Instagram, Twitter, and LinkedIn. The company maintained profitability while competing with global players like Buffer, Hootsuite, and Sprout Social. Sweden-based Group.one, a global leader in web presence and digital tools, acquired SocialPilot for over ₹400 crore (~$50 million). The acquisition is a 100% buyout with both founders exiting the company, marking one of the largest bootstrapped SaaS exits from India. Group.one’s goal is to enhance its social media tool offerings for its global customer base by integrating SocialPilot into its platform ecosystem. The exit demonstrates that SaaS companies from tier-2 Indian cities can achieve global recognition and scale without external capital. The founders credited their long-term product focus, customer-centric development, and lean operations as key success factors. The deal is expected to inspire a new wave of bootstrapped entrepreneurs in India’s growing startup ecosystem. SocialPilot’s acquisition also shines a spotlight on Gujarat’s emerging startup ecosystem, previously overshadowed by metro hubs. Follow vishakha Jangir for more such insights.

2 Replies

Replies (2)

Anonymous 2

Hey I am on Medial • 1m

$50M for a social media scheduling tool in 2025? The market is completely saturated. Buffer does this, Hootsuite does this, even native platforms have scheduling now. Someone overpaid big time.

Anonymous 1

Hey I am on Medial • 1m

This is EXACTLY what Indian startups need to see. ₹400 crore exit without giving away equity to VCs who would've pushed for premature scaling. Proof that patient capital (your own) beats impatient capital every time.

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