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Ola’s Bold Bet on Rare Earth-Free Motors Rare earth supply chain disruptions are fast becoming a major risk for global EV players — and Ola Electric seems ready to tackle it head-on. The company shared how it’s balancing near-term supply with a long-term strategy to reduce dependence on rare earth magnets used in electric motors. Key points: • Ola Electric designs and manufactures its motor, controller, and software fully in-house • It has secured multiple sources for rare earth magnets from two countries to maintain supply flexibility • Unlike other OEMs dependent on third-party motor suppliers, Ola can switch sourcing and ramp up alternate supply quickly • Ola has been developing rare earth-free motors for over two years and accelerated the program after recent global cuts • The new rare earth-free motors are now production-ready and will roll out in its products starting next quarter • These motors match performance levels, lower cost, and remove a major supply chain risk This shows how vertical integration and sustained R&D investment can help an EV manufacturer manage geopolitical and material risks better than those relying on external suppliers. Do you think other OEMs will follow Ola’s rare earth-free approach?
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Can India’s EV Dreams Survive a Rare Earth Shock? India’s ambitious electric vehicle push now faces a critical test as new export restrictions on rare earths threaten vital supply chains. With most EV motors depending on rare-earth magnets, this is
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