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Mukund

Building Future • 4d

AstroTalk’s impressive Rs 1,182 crore revenue and Rs 250 crore profit in FY25 showcase a robust business model, largely fueled by minimal cost of goods sold (COGS) through Meta advertising, where a ROAS below 2 might still be profitable. However, costs for human astrologers (potentially up to 50% of COGS) and operational expenses temper the idea of "virtually no COGS," as pointed out by industry insights. This growth mirrors the global astrology market’s projected 6% CAGR, expected to reach $25.16 billion by 2034, with online platforms like AstroTalk leading due to scalable digital consultations, a trend backed by a 2023 market analysis highlighting online revenue surpassing traditional methods. This is how profits are made

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