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The next billionaire
Unfiltered and real ... • 21d
Comet from perplexity has launched. Opan AI is also launching its own browser in few weeks. If autonomous agents start browsing for us, the ad economy collapses. No human eyes = no ad value. Web platforms will either pivot to subscriptions, shut down, or fill with bot-friendly paywalls. 🧠 "Bot-friendly paywalls" = paywalls optimized for autonomous agents, not humans. As AI agents start reading content, platforms might adapt by: 1. Charging for API/agent access Instead of showing a paywall to a human, the site detects an agent and offers a pricing tier to access structured data (like OpenAI’s browsing tool or ChatGPT plugins today). 2. Serving simplified content to bots The site skips rendering full UI/ads for bots and just serves a clean, billable version — faster for bots, profitable for platforms. 3. Differentiating human vs. agent UX Humans see rich media + ads. Bots get summarized data behind a usage meter or token wall. Example: Today: You hit a Medium paywall while reading. Future: Your AI agent gets “Article Access API — $0.01/request.” This is already happening in primitive forms (e.g., Reddit’s API changes, Twitter/X paywalling unlogged users, paywalled APIs like LinkedIn). Agentic behavior just accelerates it.
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