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Samanth Shetty

Building Nestsure • 1m

So this particular thought came to my head yesterday after seeing a post of Keanu Reeve's daughter stillbirth and wife's death. So don't think it emotionally stating that this guy is wondering to make money out of death also etc.... but yes this is what post explain. So read it carefully and lemme know what y'all think.. 💀 “The Business of Goodbye” – A Deep Look at the Death Market in USA vs India 🇺🇸🇮🇳 Most industries chase life. But there’s one industry quietly booming on the flip side — the death market. 📍 In the USA, deathcare is a $25B industry — structured, regulated, and evolving with tech. From biodegradable caskets to digital memorials and "deathtech" startups like Eterneva (turning ashes into diamonds) or Cake (digital end-of-life planning), Americans are now increasingly planning their death like they do weddings. 📍 In India, the market is estimated at $2–3B — mostly unorganized, heavily ritual-driven, and culturally taboo. Most families scramble during grief, unaware of structured services or insurance-backed planning. The sector sees low tech penetration, with a few startups like Antim Yatra, Shradhanjali.com, or Mokshshil trying to bring order to the chaos. 🔍 So, why is the market more mature in the US than India? ✅ Higher insurance awareness and funeral pre-planning ✅ Less cultural stigma around talking about death ✅ Government regulations and consumer protection laws ✅ Strong digital infrastructure and customer willingness to pay for peace of mind ⚠️ On the flip side, India’s market remains less tapped due to: ❌ High emotional & religious sensitivities ❌ Low awareness of end-of-life services ❌ Resistance to commercializing death ❌ Unregulated and fragmented ecosystem 🧠 But here’s the opportunity: As urbanization rises, space becomes scarce, and nuclear families replace joint systems — India is on the verge of needing structured deathcare solutions. Tech-driven, culturally respectful, and affordable services could open up a billion-dollar market that few are willing to talk about. 📈 The next disruption in India might not be about life... but death. *This Post adhers to all community guidelines* *Image used is extracted from Google images* *The content is based on personal research and rephrased using ChatGPT*

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