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Thujori Phesao

OURI: Choises, Not T... • 5m

I’m currently building a skincare brand and would love to connect with others in the beauty, wellness or product development space for insights, inspiration and meaningful collaboration. Brand Concept: We Don't mask your imperfections, the journey i

Anonymous 2

Hey I am on Medial • 5m

Lip balm is smart from a business perspective but terrible for brand building. It's the most commoditized product in beauty - how do you differentiate when everyone from Nivea to local brands does it better and cheaper?

Thujori Phesao

OURI: Choises, Not T... • 5m

We’re fully aware that it is commoditized and that’s part of our strategy. It allows us to enter a price sensitive market with low friction, encourage repeat purchases and build trust. We are building a brand that leads with an emotional and a conscious driven equity. The balm is our entry point for building the relation and gathering insights from our target audience, not our long term margin anchor. That’s what differentiates us.

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