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Thujori Phesao

OURI: Choises, Not T... • 3m

We’re fully aware that it is commoditized and that’s part of our strategy. It allows us to enter a price sensitive market with low friction, encourage repeat purchases and build trust. We are building a brand that leads with an emotional and a conscious driven equity. The balm is our entry point for building the relation and gathering insights from our target audience, not our long term margin anchor. That’s what differentiates us.

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