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“Narrative Inoculation in Marketing: How to Disarm Doubt and Build Buyer Resistance” Narrative Inoculation is a powerful persuasion strategy rooted in psychology and storytelling. It works by exposing your audience to a mild version of an opposing viewpoint or objection, then immediately countering it with a strong rebuttal. This “prepares” their mindset, just like a vaccine prepares the immune system. For marketers, it’s a way to build resistance against competitors’ claims or internal doubts. Example: “Some might say our product is expensive—but that’s because it’s built to last for years, not months.” This technique strengthens brand loyalty, increases trust, and preemptively disarms negative thinking. When done right, narrative inoculation doesn’t feel like selling—it feels like empowering the buyer to think critically and choose confidently.