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Many people and investors believe the market is saturated, with platforms existing for seemingly everything. However, the one of the main points to success lies in branding, not just marketing or influencer promotion. It's about understanding custome
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The Pain of Paying is the emotional discomfort we feel when spending money. It’s stronger with cash, weaker with digital payments — because the brain doesn’t fully register the loss. Brands like Amazon, Apple, and Swiggy reduce this pain using seamle
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