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In Aug 2022, we wrote an ebook with 100 answers on marriage & divorce. Why it's still one of our best assets is the real story... 👇 It's amazing to see that a resource we built years ago is still relevant and valuable. This got me thinking about a critical, often-overlooked strategy for startups and small businesses: Your content should be an ASSET, not just a fleeting post. Here’s why creating something like this, even years ago, was so important: 🌳 Focus on "Evergreen" Problems: We didn't chase a trending topic. We addressed fundamental, timeless questions people have about marriage and divorce. This content doesn't expire; its relevance endures. ♻️ The Magic of Repurposing: This ebook wasn't written from scratch. It was a smart way to repurpose the valuable knowledge we had already shared across platforms like Quora and our blogs, packaging it into a high-value, easy-to-digest format. 🧱 Building Authority, Brick by Brick: Having a solid, comprehensive resource like this from 2022 is a powerful signal of our long-standing expertise and commitment to our niche at Adjuva Legal. It shows we've been dedicated to providing clarity for years. ⏳ Long-Term Value > Short-Term Buzz: A social media post lasts for a day. A well-crafted ebook can serve as a valuable lead magnet, a resource for clients, and a pillar of your brand's authority for years to come. So, for every founder out there: don't just create content for today's feed. Think about how you can build a library of valuable, evergreen assets that will keep working for you long after you hit "publish." What's the oldest piece of content you've created that still brings you value today? I'd love to hear about it! You may check the ebook page - https://adjuvalegal.com/ebook-divorce-marriage/ P.S. The webpage, the ebook, the contents; all were done by me.