Back

India’s Petcare Industry Is Booming and It’s Just Getting Started Until recently, spending big on pets in India was seen as something only the super-rich did. But that’s changing fast. India’s petcare industry is now on a massive growth path. Startups are booming, investors are pouring in, and most importantly, the mindset of Indian families is shifting. Pets are no longer “just animals,” they’re part of the family. That means people are now happily spending on quality food, grooming, healthcare, boarding, and even travel for their pets. One major sign of this shift? Drools, the pet food brand, just became the first Indian petcare unicorn after receiving a large investment from Nestlé. That’s a historic moment and a clear signal that global companies are taking India’s pet economy very seriously. What’s driving this boom? A few key reasons: More Indians are getting pets, especially in Tier 2 and Tier 3 cities. Families are treating their pets with the same care and attention as their kids, regular vet visits, nutritious food, and grooming routines. Pet-friendly services and infrastructure are growing, including boarding facilities, mobile grooming vans, subscription-based food delivery, and more. Rising disposable income and social media influence are encouraging a more “premium” lifestyle for pets. According to recent reports, pet parents in urban India now spend anywhere from ₹10,000 to ₹15,000 per month per pet. That includes food, healthcare, boarding, and even behavioral training. This growth isn't just good news for pet owners, it's creating massive opportunities for: Entrepreneurs are building pet-focused apps, e-commerce stores, and health tech platforms. Vets, groomers, trainers, and service providers are looking to scale their skills. Investors seeking fast-growing, emotionally connected markets. FMCG brands and D2C companies are expanding into pet products. The market is still young and largely unstructured, which means there’s a lot of room to innovate, improve, and grow. We’re at a stage where early movers can truly shape how India’s pet economy develops in the next 5–10 years. If you’re a founder, investor, service provider or even just a passionate pet parent, this is the time to get involved. Would love to hear from anyone exploring this space. Feel free to drop your thoughts in the comments, or feel free to message me. Let’s connect and share ideas. hashtag#PetCare hashtag#India hashtag#Startups hashtag#PetIndustry hashtag#BusinessTrends hashtag#ConsumerShift hashtag#AnimalWellness hashtag#Entrepreneurship hashtag#GrowthMarket