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𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝗮𝗹𝗹 𝗶𝗻 𝗼𝗻 𝗼𝗻𝗲 𝗯𝗶𝗴 𝗶𝗱𝗲𝗮: 𝗶𝗻𝗳𝗶𝗻𝗶𝘁𝗲 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻. Here’s what’s happening: •780 million queries in May •Growing 20% month-on-month •New strategy? Launching their own browser The CEO’s logic: > “If people are in the browser, it’s infinite retention.” Basically, they want users to 𝐥𝐢𝐯𝐞 𝐢𝐧𝐬𝐢𝐝𝐞 𝐭𝐡𝐞𝐢𝐫 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 — search, browse, repeat — all without leaving. Last valuation? A whopping $𝟗 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 — 𝐚𝐭 𝟕𝟕𝐱 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞. That’s VC-speak for “we’re betting BIG on future usage.” Smart positioning for investors. But here’s the catch: •𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐜𝐨𝐧𝐜𝐞𝐫𝐧𝐬 will rise. •𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 of user behavior inside the browser could get tricky. If they pull it off, Perplexity could be the next big thing in AI x Search. If not, it might turn into another data-hungry product people grow to distrust.