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So my niche auidince are children 🥲 and my team has decided such a fancy name for my brand, which children would never be able to understand, and this is done by marketing department, and they're so called "Marketing genius"
In 1965, Nike made one of the BEST decisions in business history.
They hired a marketing genius...
And his plan built a $89B empire.
To this day, they still follow his framework.
