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Saket Sambhav

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ADJUVA LEGAL® • 2m

Learn and earn series - June Part 2 Beyond Profit: Has Your Startup Found Its "IKIGAI"? 🎯 (Japanese Wisdom for Purpose) We chase MVPs and Product-Market Fit, but what about your startup's soul? The Japanese concept of "Ikigai" – your "reason for being" – could be your most sustainable competitive advantage. It's that sweet spot where these four circles meet: What you LOVE ❤️ What you're GOOD AT 💪 What the WORLD NEEDS 🌍 What you can get PAID FOR 💰 Applying this to your venture’s core mission can lead to more passionate teams and deeply loyal customers. Has your startup found its Ikigai? How do you define purpose in your venture?

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