What is more important in your opinion for a successful skincare/personal care brand? Product appropriation or product differentiation(especially when u r starting out).. both intuitive or informative answers are welcome.
Look Again! It's not what you think it is.
That's how important branding and packaging is.
Did it trick you as well or are you too innocent to understand?
Branding is the key!!
Many founders just call themselves as a brand or term their product/service as a brand. But it is not what you say, it is what your 'CUSTOMER' says about you.
