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Shuvrodipta Bose

Branding and Marketi... • 1d

Quietly SEO is evolving are we noticing it? In my opinion, Search engines are no longer how it used to be. That’s not necessarily a bad thing though. With the emergence of tools like Google Gemini and other LLMs, the way users interact with search engines is gradually changing, and so is the way content is discovered. 1. Conversational queries Searches are becoming more common. Instead of typing short keywords, users are engaging in dialogue based searches. 2. Visible changes in SERPs with AI-generated responses (AI overview on google), the traditional organic listings are no longer the only dominant player. AI summaries mostly appear first, influencing whether users click through. 3. Ranking is not equal to visibility anymore. Even if a content ranks high, it may not be featured in AI summaries, making the game more nuanced. 4. No click interactions are increasing since AI-driven answers may fulfill user intent without requiring a visit to the source page. In short, SEO is still very relevant, undoubtedly but it’s gradually aligning more with contextual value and content clarity rather than just keyword based tactics. I’ll share some practical ways we might consider, In the next part. However, I'd love to know about your take on the same topic. Please share your valuable opinion so that we can have an enlightening discussion on this subject.

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