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🧴💨 How FOGG Turned "No Gas" into ₹1,000cr From the narrow lanes of Gujarat to bathroom shelves across India Fogg didn’t just sell deodorant, it sold a new way of thinking. 💡 While everyone else was pushing “cool” and “sexy,” Fogg asked one bold question: 👉 “Kya aapka deodorant jaldi khatam hota hai?” Here’s how they flipped the game: 👨‍🔬 Founded by Darshan Patel (the brain behind Moov, D’Cold), ⚗️ Fogg was launched by Vini Cosmetics in 2011 — with a simple idea: No gas. Just liquid. More value. Instead of chasing hype or celebrities, they: ✅ Spoke directly to the middle class ✅ Focused on practicality over flash ✅ Highlighted a real problem: most sprays were full of gas 📺 Smart, relatable ads + strong distribution = BOOM 💥 By 2013, Fogg overtook Axe as India's #1 deodorant. Today, Fogg is in 50+ countries, pulling in ₹1,000+ crore revenue, all built on one truth: In India, value beats vanity. 🌝👑