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Arizona State University • 28d
⭐ Blue Ocean Strategy: Find Your Own Peaceful Pond! Imagine the business world. Most companies are in a 'Red Ocean': it's like a crowded pond, full of fish (competitors) fighting over the same food (customers). Everyone's battling, making the water
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Blue Ocean strategy is a business approach that focuses more on such Blue Ocean areas. There are two types of market spaces(oceans): Blue and Red a] Blue Ocean is the new, uncontested market space, competition is negligible, increases profitability
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