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Aastha
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ICE Scoring Framework Impact × Confidence × Ease ^Purpose: The ICE Scoring Framework helps teams prioritize features, growth initiatives, or experiments by evaluating their potential value and implementation effort. ^Application: Score each idea or initiative on three factors, usually from 1 to 10: - Impact: How much the idea will move the needle on your key goals (like revenue or user growth). - Confidence: How sure you are that the idea will work as expected. - Ease: How simple or quick it is to implement. Multiply these scores together to get the ICE score: ICE Score = Impact × Confidence × Ease ^Example: Imagine a startup has 10 different ideas to grow their product. They rate each idea on impact, confidence, and ease. One idea, like adding a quick onboarding flow, might score high in all three - meaning it will likely make a big difference, they’re confident it will work, and it’s relatively easy to build. Another idea, like redesigning the homepage, might have high impact but be harder to implement, lowering its overall score. The startup picks the idea with the highest ICE score like the quick onboarding flow because it promises the best return on investment while requiring less development time.
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