Why 90% of Startups Fail โ And How You Can Be the 10% Starting a business is easy. Sustaining it is where the real game begins. Studies show that around 90% of startups fail, and the top reasons include poor product-market fit, lack of capital, weak team dynamics, or trying to scale too early. But hereโs the good news: You can be the 10% that thrives. Focus relentlessly on solving a real problem, listen to your early users like theyโre your investors, and build a lean, flexible team thatโs obsessed with learning. Startups donโt die because of bad ideas โ they die because founders stop adapting. Be obsessed with progress, not perfection.
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