Lead Genration principles 1.contrast principal if we selling for 100rs show them 200 and add discount 50% 2.commitment & consistancy take user commitment via social media raid and community 3.social proof (reviews) user tell/experiance to other people use success stories share their experiences being with community 4.liking principles (niche audiance ) build Relationship and ask influncers to forward your product (influncers followers will trust) 5.scarcity/urgancy (emotions) fear of missing soemthing (grab before it expired/ take now only 24hrs left to avail) 6.Authority set expertise to the user who like to get attached user who intrested (promoted by well known person or who have some good followers in same faculty) 7.relatiblity user can relate what we shown in contenet for eg story we told in newslater and user willing to buy product -story telling - tell your story related product eg. skill i learn from and i solve my problem -audince niche - skill showcase
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