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𝗦𝗻𝗮𝗽𝗰𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱’𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗵𝗲 𝗚𝗲𝗻 𝗭 𝘀𝘂𝗽𝗲𝗿 𝗮𝗽𝗽. Instead, it became a 90% ad machine that’s still bleeding money. Last quarter? 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: ₹𝟗,𝟗𝟎𝟎 𝐂𝐫 𝐋𝐨𝐬𝐬: ₹𝟐,𝟓𝟎𝟎+ 𝐂𝐫 That’s like earning crores just to burn more crores. And guess where ₹𝟗,𝟎𝟎𝟎+ 𝐂𝐫 came from? 𝐀𝐝𝐬. 90.5% of their revenue depends on ads you skip in 3 seconds. That’s not a business model. That’s gambling with dopamine. They had everything: •First to launch Stories •Pioneered AR filters •Owned teen attention But what did they do? 𝐂𝐡𝐚𝐬𝐞𝐝 𝐂𝐏𝐌𝐬, 𝐢𝐠𝐧𝐨𝐫𝐞𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. Now: •TikTok runs creator monetization •Discord builds paid, tight-knit communities •Even BeReal makes Snap look old-school Meanwhile, Snapchat’s stuck pushing Bitmojis and streaks …hoping you’ll watch another sponsored lens from a cold drink brand. 𝐒𝐧𝐚𝐩'𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞? 𝐓𝐡𝐞𝐲 𝐛𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬, 𝐧𝐨𝐭 𝐟𝐨𝐫 𝐟𝐚𝐧𝐬. They focused on ad impressions. Not real impact. And what’s the result? •Gen Z in India prefers Instagram for stories •YouTube Shorts for engagement •WhatsApp for chatting Snap's just… there. Like a ghost. Literally. 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚, 𝐥𝐢𝐬𝐭𝐞𝐧 𝐮𝐩: Stop copying ad-first models from the Valley. You’re not Google. You don’t have 1B users to sell pixels. 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐧𝐞𝐱𝐭 𝐛𝐫𝐞𝐚𝐤𝐨𝐮𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐰𝐨𝐧’𝐭 𝐬𝐞𝐥𝐥 𝐚𝐝𝐬. 𝐈𝐭’𝐥𝐥 𝐬𝐞𝐥𝐥 𝐦𝐞𝐚𝐧𝐢𝐧𝐠. So instead of building the next Snap, build the next tool people would pay for.