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Jaguar's 'Copy Nothing' branding ad faced criticism for not featuring any cars and being labeled as overly 'woke'. Jaguar also dropped its iconic animal badge, opting instead for a sleeker, modern curved symbol. By 2024, Jaguar's sales dropped by 25% with only 33'320 cars sold-down form 61,661 in 2022 and 161.601 in 2019. Steep decline highlights that the rebrand failed to connect with consumers or halt the brand's downward slide.