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A Taxi Driver’s Brilliant Marketing Hack – A Lesson for Every Business Marketing isn’t just about promotions; it’s about smart positioning. In Goa, we took a taxi once. The driver, instead of moving on, often parked right in front of our villa. Ev

Why Range Rover Is Now Competing With Gucci and Louis Vuitton Luxury car brands face a big problem, after you buy their car, your relationship with the brand practically ends. And this is a huge issue because research shows that brand loyalty drops

In the trade war between America and China, our condition is like that man..😬 How what?👇 The US yesterday imposed higher tariffs on imports of steel, solar modules, batteries and EVs from China. This made those Chinese things expensive in Ame

Invisible Brands Don’t Win. . Your product isn’t the problem. Your invisibility is. Every day, great businesses die—not because they’re bad, but because no one knows they exist. At Profisense, we don’t run ads. We engineer attention, create believe

Every funding round tells a story.
 Not just of product-market fit, but of founder-market fit. 
Not just of capital raised, but conviction earned. Look closer and you’ll see the patterns: 1) AI startups aren’t raising because they’re AI. They’re ra

Why Personal Branding is Key to Startup Success In today’s crowded business world, your startup isn’t just competing with products and services—it’s competing for attention. And that’s where personal branding comes in. 1. Build Trust: People connec

Zepto Isn’t Selling Groceries—It’s Selling Time Most think Zepto is just another grocery app promising 10-minute delivery. But they’re not in the business of fruits and chips. They’re in the business of compressing time—and owning your daily habi

𝗕𝗬𝗗 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲𝗮𝘁𝗶𝗻𝗴 𝗧𝗲𝘀𝗹𝗮 - 𝗶𝘁'𝘀 𝗵𝘂𝗺𝗶𝗹𝗶𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺: • Sold 4 Million EVs in 2024 (Twice that of Tesla) • Tesla, Ford, and Toyota fight over its batteries • Warren Buffett invested $232M for a 10% stake How

If You’re Not on Social Media, You’ve Already Lost Let’s be real—if your brand or business isn’t leveraging social media, you’re already falling behind. Social media isn’t just a platform anymore; it’s the platform. It’s where attention lives, decis

In a tiny Dutch town, a secretive $350B tech company controls the future of AI, iPhones, and global military tech. No one talks about them. But both the US and China are in a brutal war for their technology. Here's how ASML quietly became the worl