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✨ Instagram SEO for Jewelry Brands: Hashtags Aren’t Enough Still relying on hashtags to grow your jewelry brand on Instagram? Here’s the truth: Instagram is now a search engine. That means keywords, not just hashtags, are the key to getting discovered. Why Hashtags Alone Don’t Work in 2025: Keywords now outrank hashtags in search. Hashtags are overused and spammy. Shoppers search phrases like “silver oxidised earrings,” not #styleinspo. Here’s What To Do Instead: 🔍 1. Optimize Your Name & Username Use searchable keywords like “Gold Jewelry” or your city name. ✍️ 2. Write Keyword-Rich Captions Describe your product clearly. Use terms buyers search. 🖼 3. Add Alt Text to Posts Describe images with SEO-friendly text: “925 silver oxidised earrings” 🎥 4. Speak + Show Keywords in Reels Instagram reads your voice and on-screen text. 📁 5. Rename Highlights Clearly Use terms like “Bridal Sets 2025” or “Gold Nose Pins” 📄 6. Make Your Bio Work for Search Example: “925 Silver Jewelry | COD | Ships Across India” If your content’s beautiful but no one finds it, that’s a waste. Instagram SEO is how smart jewelry brands grow in 2025. Want help making your page more searchable? 📩 DM us at Jewelpik – We help you shine and get found.

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