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When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act

Personal Branding becomes so much easier when you realize it's just being yourself and talking about things you are passionate about.

Business Idea: LuxePop – Premium Gourmet Popcorn Brand LuxePop is a high-end gourmet popcorn brand that transforms simple popcorn into a luxury snack experience. With unique flavors, premium ingredients. Why This Will Sell? - Luxury Snacking is T

Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon

Ever seen someone get a wedding invite — and they bring a plus-one who wasn’t invited but gets all the same perks? That’s exactly what Tag Along Rights do for minority shareholders. If the majority is selling their stake to an investor, you — as a mi

This is related to decentralisation. Most of the current youth whole heartedly follow influencers. I have an idea to create a trading app for influencers. Influencers cab list their channel public by going through initial token offering. People can b

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

Personal Branding vs. Just Building a Brand – What’s More Valuable? There’s a lot of debate around personal branding these days. Some argue that it’s unnecessary and that all efforts should go into building a business or product. I believe persona

“Follow the Crowd: How Social Proof Builds Business Trust and Sales” Social proof is the psychological phenomenon where people copy the actions of others, assuming those actions reflect correct behavior. In business, it’s used to build trust and inf