Back

When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act

Personal Branding becomes so much easier when you realize it's just being yourself and talking about things you are passionate about.

Business Idea: LuxePop – Premium Gourmet Popcorn Brand LuxePop is a high-end gourmet popcorn brand that transforms simple popcorn into a luxury snack experience. With unique flavors, premium ingredients. Why This Will Sell? - Luxury Snacking is T

Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon

Ever seen someone get a wedding invite — and they bring a plus-one who wasn’t invited but gets all the same perks? That’s exactly what Tag Along Rights do for minority shareholders. If the majority is selling their stake to an investor, you — as a mi

This is related to decentralisation. Most of the current youth whole heartedly follow influencers. I have an idea to create a trading app for influencers. Influencers cab list their channel public by going through initial token offering. People can b

The clock is ticking — the automation gap gets bigger every day. Most teams think they’re “keeping up.” But they don’t realize they’re slowly falling behind — not because they’re doing anything wrong… but because someone else automated the same work

The best marketing is just great storytelling. When you truly understand your purpose, the sale becomes a natural result of helping your audience. Don't market to them—connect with them. ​#Follow CHINMAYEE SAMAL #MarketingStrategy #Storytelling #C

Most SOPs don’t fail because they’re missing — they fail because they’re never enforced. Written SOPs create comfort, not clarity. Real SOPs remove confusion, define ownership, and demand accountability. If two people can follow the same SOP and ge