Time for the new reveal - I think this is the 5th one in the list.
Simplicity is a Superpower! ✨ (Especially in Complex Services)
We often get caught up in industry jargon/lingo and complicated features, thinking it makes us sound smart.
But when I reflect on what truly resonates with clients and makes them feel understood (especially in complex fields like legal, finance, or tech), it always comes back to Pure Simplicity! 🎯
It's about consciously making things easier for people:
🗣️ Plain Language: Cutting out the confusing jargon. This means explaining concepts clearly, like you're talking to an intelligent friend who just isn't an expert in your specific field.
🗺️ Easy Processes: Designing steps that are intuitive, straightforward, and don't require a user manual or a PhD to navigate. Every click should feel logical.
✅ Clear Communication: Making sure people understand what's happening at each stage, what they need to do next, and what they can expect. No guesswork!
It actually takes a lot more effort and deep understanding to make complex things feel simple for the end-user!
For example, on our Adjuva Legal site, for services like guiding someone through a mutual divorce petition, we've really focused on breaking down the information into clear steps, using straightforward language in our forms and explanations, and making the whole process as stress-free as possible.
The goal is always to reduce their burden, not add to it.
That clarity and ease-of-use often is the core value we deliver, far more than any flashy feature.
Where have you found that simplifying things – a process, a product, your communication – made the biggest positive difference for your users or your startup? I'd love to hear!
P.S. Fun fact (and a bit of a classic founder reality!): I ended up designing the Adjuva Legal site and many of its pages, completely myself.
This was after our first designer/developer vanished, and the second one... well, let's just say our visions didn't quite align and it got super frustrating! 😄
So, if you ever spot areas for even more simplicity, I'm always learning and all ears!
Example Link -
