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Comet
#freelancer • 2m
📖 Toyota's story: from a textile workshop to automotive giant In a small looming workshop in Japan, at the beginning of the 20th century, Sakichi Toyoda invented an automatic loom that revolutionized the textile industry. But his son, Kiichiro Toyoda, dreamed of something bigger: create cars. With determination and limited resources of the family business, in 1937, Kiichiro founded Toyota Motor Corporation. It was not easy: Japan was in crisis, the war ravaged the world, and compete against giants as Ford seemed impossible. But Toyota had something that others did not: an obsession for doing things better. 1. The birth of "Kaizen" In the 50s, Toyota was a small company, but his philosophy of continuous improvement (*Kaizen*) differentiated her. Each worker, from the operator to the manager, sought ways to optimize processes, reduce waste and increase quality. 2. The "just in time" revolution While Western automakers accumulated inventories, Toyota implemented a radical system: produce only what is necessary, when necessary. This saved them millions and made them more efficient. 3. The crisis that made them stronger In the 70s, the oil crisis sank many automakers. But Toyota, with his efficient and reliable cars, not only survived, but conquered markets. The Toyota Corolla became a resistance symbol. 4. The PRIus: Innovate or die In 1997, when no one believed in hybrid cars, Toyota launched the PRIus, changing the industry forever. It was a risk, but their commitment to innovation consolidated them as leaders. 5th from Japan to the world (without losing its essence) Toyota expanded to the US, Europe and Latin America, but never lost its identity. Adapting to each culture, but maintaining its quality and philosophy. Success is not luck. It is constancy, intelligence and adaptation. 🚀
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