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the best closerย โ€ขย 27d

๐€๐ฆ๐ข๐ญ๐š๐›๐ก ๐๐š๐œ๐ก๐œ๐ก๐š๐ง ๐จ๐ง๐œ๐ž ๐ฐ๐š๐ฅ๐ค๐ž๐ ๐ข๐ง๐ญ๐จ ๐š ๐Ÿ๐ŸŽ๐ŸŽ ๐ฌ๐ช. ๐Ÿ๐ญ. ๐ฌ๐ก๐จ๐ฉ ๐ข๐ง ๐‰๐ฎ๐ก๐ฎ. No big brand. No ads. No MBA founders. Just a man selling ice cream made of real fruit, milk, and sugar. That brand? ๐๐š๐ญ๐ฎ๐ซ๐š๐ฅ๐ฌ ๐ˆ๐œ๐ž ๐‚๐ซ๐ž๐š๐ฆ. ๐๐‘๐Ž๐๐‹๐„๐Œ In the 80sโ€“90s, the Indian ice cream market was flooded with ๐š๐ซ๐ญ๐ข๐Ÿ๐ข๐œ๐ข๐š๐ฅ ๐Ÿ๐ฅ๐š๐ฏ๐จ๐ซ๐ฌ, ๐ฏ๐ž๐ ๐ž๐ญ๐š๐›๐ฅ๐ž ๐จ๐ข๐ฅ, and ๐ฌ๐ฒ๐ง๐ญ๐ก๐ž๐ญ๐ข๐œ ๐ฌ๐ฐ๐ž๐ž๐ญ๐ž๐ง๐ž๐ซ๐ฌ. When multinationals like ๐€๐ฆ๐ฎ๐ฅ, ๐‡๐”๐‹, and ๐๐š๐ฌ๐ค๐ข๐ง ๐‘๐จ๐›๐›๐ข๐ง๐ฌ entered, most local brands didnโ€™t stand a chance. ๐€๐†๐ˆ๐“๐€๐“๐„ But one man, ๐‘๐š๐ ๐ก๐ฎ๐ง๐š๐ง๐๐š๐ง ๐Š๐š๐ฆ๐š๐ญ๐ก, didnโ€™t care. No MBA. No fancy consultants. No ad agencies. Just deep consumer insight and street-smart branding. He did what even MBAs now call genius: โœ… Used Pav Bhaji to draw footfall โœ… Gave ice cream as a โ€œvalue addโ€ โœ… Built a hub-and-spoke model before D2C made it cool โœ… Let quality become his only marketing โœ… ๐’๐Ž๐‹๐”๐“๐ˆ๐Ž๐ Today, Naturals is a โ‚น300 Cr brand with ZERO ad spend. What worked? โ†’ ๐Ž๐ซ๐ข๐ ๐ข๐ง๐š๐ฅ๐ข๐ญ๐ฒ ๐จ๐ฏ๐ž๐ซ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง โ†’ ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐จ๐›๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง ๐จ๐ฏ๐ž๐ซ ๐ฉ๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง โ†’ ๐€๐ฎ๐ญ๐ก๐ž๐ง๐ญ๐ข๐œ๐ข๐ญ๐ฒ ๐จ๐ฏ๐ž๐ซ ๐š๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง As a Prompt AI Digital Marketing Expert and MBA student at IIM Bodh Gaya, hereโ€™s my biggest takeaway: ๐Ÿ’ก Donโ€™t always follow the trends. Sometimes, being radically authentic is the best marketing strategy. Thatโ€™s what truly differentiates a brand.

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