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spectar
the best closerย โขย 2m
๐๐ฆ๐ข๐ญ๐๐๐ก ๐๐๐๐ก๐๐ก๐๐ง ๐จ๐ง๐๐ ๐ฐ๐๐ฅ๐ค๐๐ ๐ข๐ง๐ญ๐จ ๐ ๐๐๐ ๐ฌ๐ช. ๐๐ญ. ๐ฌ๐ก๐จ๐ฉ ๐ข๐ง ๐๐ฎ๐ก๐ฎ. No big brand. No ads. No MBA founders. Just a man selling ice cream made of real fruit, milk, and sugar. That brand? ๐๐๐ญ๐ฎ๐ซ๐๐ฅ๐ฌ ๐๐๐ ๐๐ซ๐๐๐ฆ. ๐๐๐๐๐๐๐ In the 80sโ90s, the Indian ice cream market was flooded with ๐๐ซ๐ญ๐ข๐๐ข๐๐ข๐๐ฅ ๐๐ฅ๐๐ฏ๐จ๐ซ๐ฌ, ๐ฏ๐๐ ๐๐ญ๐๐๐ฅ๐ ๐จ๐ข๐ฅ, and ๐ฌ๐ฒ๐ง๐ญ๐ก๐๐ญ๐ข๐ ๐ฌ๐ฐ๐๐๐ญ๐๐ง๐๐ซ๐ฌ. When multinationals like ๐๐ฆ๐ฎ๐ฅ, ๐๐๐, and ๐๐๐ฌ๐ค๐ข๐ง ๐๐จ๐๐๐ข๐ง๐ฌ entered, most local brands didnโt stand a chance. ๐๐๐๐๐๐๐ But one man, ๐๐๐ ๐ก๐ฎ๐ง๐๐ง๐๐๐ง ๐๐๐ฆ๐๐ญ๐ก, didnโt care. No MBA. No fancy consultants. No ad agencies. Just deep consumer insight and street-smart branding. He did what even MBAs now call genius: โ Used Pav Bhaji to draw footfall โ Gave ice cream as a โvalue addโ โ Built a hub-and-spoke model before D2C made it cool โ Let quality become his only marketing โ ๐๐๐๐๐๐๐๐ Today, Naturals is a โน300 Cr brand with ZERO ad spend. What worked? โ ๐๐ซ๐ข๐ ๐ข๐ง๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ฏ๐๐ซ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง โ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐จ๐๐ฌ๐๐ฌ๐ฌ๐ข๐จ๐ง ๐จ๐ฏ๐๐ซ ๐ฉ๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง โ ๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐๐ข๐ญ๐ฒ ๐จ๐ฏ๐๐ซ ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐จ๐ง As a Prompt AI Digital Marketing Expert and MBA student at IIM Bodh Gaya, hereโs my biggest takeaway: ๐ก Donโt always follow the trends. Sometimes, being radically authentic is the best marketing strategy. Thatโs what truly differentiates a brand.
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