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Akshat kumar Jain

Front end developmen... • 21d

Orange Economy' or the creative economy refers to knowledge-based activities that integrate culture, creativity, technology, and IP to drive economic, social, and cultural development. YouTube's ecosystem alone added >₹10,000 crore to India's GDP (2022). India's overall orange economy was valued at $30 billion in 2024, contributing nearly 2.5% to India's GDP.

2 replies28 likes

Replies (2)

Greg

👤 • 21d

But we should also think about other factors as well ,for instance, who's really benefiting from that ₹10,000 crore? Is it going to the big players and platforms, or is it trickling down to the actual creators i.e the musicians, artists, and smaller content makers? IMO here's usually a huge power imbalance there. also when we say 2.5% of GDP, we should also ask questions like what are the costs associated with that? Are we talking about the environmental impact of all that tech and production? Wht about the potential exploitation of creative labor, especially in the gig economyetc.

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