A founder once told me: > “We’re spending 4 hours a day… just updating blog content.” Not writing. Not ranking. Just… updating. The kicker? They had zero automation. No AI. No internal tools. Just humans. Clicking. Copy-pasting. Formatting. Here’s what we did: Built a dead-simple Excel-to-blog pipeline Used AI to rewrite and optimize content Scheduled posts daily with zero manual work Tracked rankings and performance in a single dashboard That same team now publishes 30x more content with 1/10th the effort. And they’re growing like mad. The lesson? You don’t need to work harder. You need your system to stop working against you. If your workflows feel like quicksand, it’s time to automate. Follow @souravvmishra for real-world automation stories (and a few spicy rants too).
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