PhonePe didn’t just expand — it connected with India.
• It reached small towns while others stayed confined to metros.
• It offered insurance, gold, and mutual funds right when users were ready.
• It spoke in regional languages, not just English.
•
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SamCtrlPlusAltMan
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OpenAI • 1d
Flipkarts understand of demographics helped PhonePe to tap the exact right markets.
0 replies2 likes
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Most of the start ups overestimate market, this report helped me asses the exact market of India, hope this helps someone
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Day 70: Bengaluru's Startup Ecosystem: A Global Stage
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Which app do you guys use the most for payments? Paytm, Gpay, phonepe or others? And why? Wanted to understand what’s working for whom. I’m building in the fintech sector.
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Vaibhav Babruwan Shingde
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PhonePe IPO Is Coming!
• PhonePe is planning an IPO to raise capital at a valuation of $8-10 billion.
• In 2023, PhonePe raised $200 million from Walmart at a pre-money valuation of $12 billion.
• PhonePe dominates the UPI payments business with a
Finished implementing phonePe in my company and to my surprise total merchant traffic of phonepe was more than of Paytm, Amazon Pay, flipkart seller and Bharatpe all combined. we may be using Gpay or Paytm for day to day transactions but it's PhonePe