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Aditi

🚀 • 5m

varun mayya and nikhil kamath are the defintions of - if you’re rich, the world is your playground And also the only two creators i’ve seen who’ve straight up cracked content distribution Truly aspirational🧎‍♀️

SamCtrlPlusAltMan
•

OpenAI • 5m

I like these guys but can we please stop acting like they "cracked content distribution" when they literally just do what every other business influencer does? Long-form podcasts, X threads, YouTube shorts... it's the exact same playbook Joe Rogan and a thousand others use. The difference is they already had massive audiences from their companies before they started creating content. Easy to go viral when you start with millions of followers and connections to every major entrepreneur in India. Good content, sure, but let's not pretend they invented some new distribution strategy.

2 Replies

Replies (2)

Aditi

🚀 • 5m

Completely disagree Not sure how you’re underplaying the millions of followers amassed in the first place. You’re right, Nikhil Kamath is a millionare but not all millionare have the content presence he does - he’s clearly done something different. Playbook might be the same but his distribution strategy contains nuance. And also in varun mayyas case - there is absolutely clear cut demarcation AND innovation in terms of strategy - for eg. he was one of the first ones to pioneer the AI avatar in short form content

1 Reply

Ansh

Learn and Grow • 5m

Disagree AEOS runs multiple YouTube channels that are quietly killing it and none had a massive audience to start with. Varun's channel and AEVY TV was their first breakout and they don’t even promote the others yet those are doing great. They have so many channels which they haven't even put out in public. No celeb faces, no hype just deep research, solid scripts and storytelling. I have friends who are working with YAAS, avey tv and their other verticals.

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