A QUICK SNAPSHOT OF HOW INDIA BUYS INSURANCE 1/ Health insurance is slowly rising up as a financial product. It is now among the top, beating even equity, mutual funds & govt bonds. 2/ However, an interesting thing to note is how much medical costs are underestimated in India. 48% of policyholders have health insurance coverage of โน5 lakh or less and 75% have coverage of โน10 lakh or less. So, even if Health insurance is rising, most people are still underinsured. 3/ People buy gold but skip Term Insurance because gold is emotionally valuable to them. In fact, 48% Indians aren't even aware about Term Insurance and its benefits. Also, Awareness โ Ownership. 52% are aware about Term Insurance, but only 10% own it. 4/ Insurance is not an investment, but people treat it like one. They get disappointed when they don't see any returns. High premiums, insufficient funds and alternate investment options that feel rewarding push them away from a good insurance product. What could make Insurance, especially term and health, a high priority product?
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