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𝐏𝐚𝐫𝐚𝐝𝐨𝐱 𝐨𝐟 𝐜𝐡𝐨𝐢𝐜𝐞𝐬=𝐋𝐨𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 Imagine you want to order food or watch a movie in a platform you like. Once you open to surf through what is available you are bombarded with too many options. You spend

Paradox of plenty is also an interesting phenomenon